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John Parise

Graphic Designer

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LEVI'S
Authentic Sustainability

Visual Systems 2
Fall 2013

Instructor
Marc English

Authentic Sustainability is an identity that highlights Levi’s commitment to csr. The new “Fingerprint” logo is a twist on the classic mark, representing the brand’s significant investments in creating an environmentally sound and socially responsible product. Levi’s efforts were broken down into three categories: People, Planet, and Product, and unique modular icons were created to illustrate each concept.

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LEVI'SAuthentic Sustainability

Visual Systems 2Fall 2013

InstructorMarc English

LEVI'S
Authentic Sustainability

Visual Systems 2
Fall 2013

Instructor
Marc English