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John Parise

Graphic Designer

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DAY OF THE DEAD
Festival Branding

Identity 2
Spring 2013

Instructor
Gordon Mortensen

In updating the Day of the Dead signature, the goal was to build on the equity of the event by drawing upon the traditional visual elements and colors while adding a modern twist. The “Sugar Skull” was chosen to be included into the final mark and additional icons were created to illustrate the main elements of the Festival.

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DAY OF THE DEADFestival Branding

Identity 2Spring 2013

InstructorGordon Mortensen

DAY OF THE DEAD
Festival Branding

Identity 2
Spring 2013

Instructor
Gordon Mortensen